Brand Design
I invite you to discover the world of visual identity design for brands.
In the process of shaping your brand's identity, I strive to harmoniously combine its values with care for the world around us.
I want to develop brand awareness so that they share a commitment to caring for the environment. I recommend making all printed elements on recycled or upcycled paper, ensuring compliance with our shared values.
I invite you to familiarize yourself with a fragment of my projects and I warmly encourage you to start cooperation. Together we will create a unique identity for your brand.
La Isla Bonita
La Isla Bonita is more than just a holiday apartment for rent. It is a brand that wants to show the beauty of Tenerife, the local atmosphere, away from the tourist hustle and bustle and hidden corners that are not easy to find online.
The brand's mission is not only to provide a comfortable, holiday apartment, called a "Casita", but also to share the charm of Tenerife with guests.
I created a comprehensive branding for Casita La Isla Bonita, including the name, logo, colors, fonts, website and color palette for social media and use in guest materials. The whole process was aimed at creating a coherent visual identity, reflecting the essence of the island and the coziness, warmth, joy that comes from staying both in Tenerife and in the Casita La Isla Bonita apartment.
LOGOTYPE
The logo contains characteristic elements of Tenerife, such as the sun, waves (ocean), palm tree, and in the central part the Teide volcano and a window symbolizing the house (apartment). The combination of these elements aims to make guests feel at home.
COLOR PALETTE AND FONT
The colour scheme, which is also reflected in the logo, is 3 colours and represents different elements of Tenerife: yellow symbolises the sun and heat, blue - the ocean, green - vegetation. The background in the form of delicate terrazzo refers to the architecture of Tenerife and is also an element of the decor of the Casita La Isla Bonta apartment in Las Eras. The complement is the light colour, used in the monochrome version of the logo.
The classic Forum font, which contains "Roman" proportions, combined with Poiret One with a light form of pure elegance, gives the project a unique character.
The entire branding aims to convey to guests the feeling of being part of an island paradise, where every element reflects harmony with the local environment.
Epil Place
The waxing and laser hair removal salon is a place that focuses on professionalism and an individual approach to the client. Ewelina creates an atmosphere in which everyone feels comfortable, and her values are empathy, understanding, education and an honest approach to the client and the services she provides.
LOGOTYPE
The logo contains the full name of the company, the client's name and surname and a signet ring. All elements of the logo can be used in various configurations. The necessary information is included in the brand book, which was made available to the client.
The signet ring, which is the first letters of our brand, is delicate - reflecting the way Ewelina performs hair removal treatments. Visually, it resembles a hair bulb, evoking subtlety and precision.
COLOR PALETTE AND FONT
The colours were selected to suit the client's expectations and reflect what the brand represents: trust, comfort, respect.
Font ~ Inspired by Art Deco and Constructivism, this unique font combines light forms with refined geometry. This is a unique typeface with light forms and pure elegance. It is based on geometric forms, and its stylish lines and graceful curves complement the coherence of the entire identification.
All elements are printed on e-paper from recycling or upcycling.
Be Together
Paulina Wnukiewicz is an authority in her field, and my task was to create a logo for her social media channels, where she will share her valuable knowledge and experience. This channel is professional, but also direct, devoid of unnecessary "psychological" barriers. The values that we included in the logo design are professionalism, reliability, as well as accessibility, directness, sense of humor and empathy.
LOGOTYPE
The logo consists of the full name of the company, the name and surname of the expert and the signet ring. All elements of the logo are flexible and can be used in various configurations. The brand book, given to Paulina, contains key information.
The signet ring symbolizes unification in a "lovely embrace" - these are the first letters of the brand name. It is a visual reflection of the commitment and closeness that characterize her approach to work.
COLOR PALETTE AND FONT
The colors were chosen in accordance with Paulina's expectations. "Passionate red" is associated with love and sexuality, perfectly fitting into the brand's theme. Enlivened by shades of cream and yellow, it creates a harmonious whole.
The logo font was selected with the subtly discussed topic by Paulina in mind. It provides lightness and a hint of humor, which are the expert's trademark. The font used for the name, surname and other visual elements complements the whole, giving it a professional look.
Pacuk Camp
Grzesiek Pacuk, the owner of the brand, a licensed cycling and Nordic Walking trainer and a certified mental trainer, is a person dedicated to his work. His specialization includes organizing MTB training for women and running MTB camps based on the proprietary PacukCamp methodology. His approach is a lack of pressure, a relaxed atmosphere, acceptance and, above all, good fun. Participants of training and camps are insured, and Grzegorz himself is a licensed trainer with extensive experience.
LOGOTYPE
My task was to create a comprehensive brand logo that not only reflects its name, but also its philosophy of creating a community and organizing various physical and mental activities.
The logotype is the full name of the brand, which is also a signet ring. The letters "P" and "C" stand out in it - the first letters of the name, referring to the dynamics of a bicycle crank. In the form of a circle, we find the community and safe spaces that Grzegorz creates for his charges.
COLOR PALETTE AND FONT
The choice of colors reflects the dynamism and trust that Grzegorz inspires in his community. These are shades that fit into the dynamic nature of his activities.
A font with a reasonable, friendly appearance, easy to read was used in the logotype and throughout the identification. The necessary information is contained in the brand book, which was made available to the client.
All elements are printed on e-paper from recycling or upcycling.
Trofeo.
TROFEO. is an extraordinary cycling clothing brand, focused on quality and aesthetics. In my project, I created not only the entire visual identification, but also the website and clothing patterns.
TROFEO. is a unique cycling clothing brand and online store, where you will find original clothing designs for cycling enthusiasts, focusing on the highest quality and aesthetics.
Here you will find unique clothing designs for cycling enthusiasts. Each pattern is my own interpretation of the beauty of cycling, poured onto fabric. This clothing not only perfectly fulfills its task while riding, but also inspires aesthetically.
Just like in an art gallery, my designs are not just clothes - they are an expression of passion and commitment. I use Fine Art design techniques, thanks to which every detail, shape and color have a deep meaning. I create small works of art that accompany you during every pedaling.
LOGOTYPE
The logotype contains the full name of the company. The first letter "T" refers to the handlebars of a road bike. The letter T is used as a logotype signet. The logotype is monochrome, but it can be used on a background that refers to the brand's tropical graphics.
COLOR PALETTE AND FONT
The color scheme is the story of the brand's evolution. Old gold - the first idea when creating - is combined with strong pink, which has accompanied the brand for years. The contrast between them creates a unique character and attracts attention.
PACKAGING
All prints [labels, business cards] and packaging are made of recycled or upcycled paper. Care for the environment and sustainable development are a priority for our brand, which is why we always use nature-friendly materials that can be recycled.
In my project for TROFEO. I do not only create design, I create a story - a story of the beauty of cycling in every element. I invite you to discover this story on the website, where creation becomes an expression of passion on two wheels.
"... No color is once and for all. Color is movement, like everything."
Art Jungle
Art Jungle - that's me!
If you don't know yet, you already know, it's a space full of artistic expression and beautiful nature, which I want to share with you.
BRAND NAME AND LOGO
aArt Jungle is a reference to my initials [AJ = Aga Jakimowicz], which strengthens the deep emotional connection with the brand name.
It's an individual interpretation of my work, combining design, love for nature photography and nature itself.
Why did I put a palm tree in the logo? There are many beautiful plants around the world, but the palm tree has always been "my tree". Maybe it's the regular shapes or the leaves resembling plumes that make my heart beat faster. I see in it a unique beauty and a certain magic. That's why the palm tree has become both a symbol and a signet of my brand.
FONT AND COLOR PALETTE
On the one hand, the "handwritten" font used in the logotype with the antique, classic Forum font, which contains "Roman" proportions, are a kind of experiment and ultimately convinced me to use them.
Beautiful, deep, juicy green, evoking associations with a lively, lush jungle, combined with a contrasting shade of golden yellow creates a harmonious duet. These colours reflect what is in my nature-loving soul and are of course my favourite colours.
I want to invite you to my world, where design becomes an expression of my vision of aesthetics and love for nature.
Image by rawpixel.com
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